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A Brand Review is a considered evaluation of how a brand is built, expressed, and experienced over time.
At House of Stefani, we approach brand work as a discipline—one rooted in structure, restraint, and continuity. This review examines the underlying integrity of an existing brand: what is holding, what is drifting, and what requires refinement to support long-term relevance.
The process is not designed to persuade or prescribe. It is intended to bring clarity.
Brand Foundation
Purpose, position, and continuity. How clearly the brand understands its role and intent, and whether that intent is sustained across its expressions.
Visual Identity Integrity
The strength and consistency of the visual system—logo, typography, color, imagery—and how effectively it holds across applications.
Language & Messaging
Voice, tone, and precision. How the brand speaks, and whether its language supports credibility and coherence.
Digital Presence
Website and social platforms as representations of the brand. Structure, clarity, and alignment with brand maturity.
Audience & Alignment
Who the brand is reaching, how it is perceived, and where alignment or misalignment exists.
The Brand Review establishes a clear point of reference. It identifies strengths to protect, areas of erosion or inconsistency, and opportunities for refinement.
It may inform future work—branding, website design, photography, or communications—or simply serve as a grounded assessment of the brand’s current state.
What You’ll Receive
A structured evaluation of your current brand identity and communications
Clear identification of strengths, misalignments, and vulnerabilities
A written summary outlining findings and strategic considerations
Measured guidance to inform next steps, timing, and priorities
There is no obligation to proceed beyond the review.
A Brand Review is a considered evaluation of how a brand is built, expressed, and experienced over time.
At House of Stefani, we approach brand work as a discipline—one rooted in structure, restraint, and continuity. This review examines the underlying integrity of an existing brand: what is holding, what is drifting, and what requires refinement to support long-term relevance.
The process is not designed to persuade or prescribe. It is intended to bring clarity.
Brand Foundation
Purpose, position, and continuity. How clearly the brand understands its role and intent, and whether that intent is sustained across its expressions.
Visual Identity Integrity
The strength and consistency of the visual system—logo, typography, color, imagery—and how effectively it holds across applications.
Language & Messaging
Voice, tone, and precision. How the brand speaks, and whether its language supports credibility and coherence.
Digital Presence
Website and social platforms as representations of the brand. Structure, clarity, and alignment with brand maturity.
Audience & Alignment
Who the brand is reaching, how it is perceived, and where alignment or misalignment exists.
The Brand Review establishes a clear point of reference. It identifies strengths to protect, areas of erosion or inconsistency, and opportunities for refinement.
It may inform future work—branding, website design, photography, or communications—or simply serve as a grounded assessment of the brand’s current state.
What You’ll Receive
A structured evaluation of your current brand identity and communications
Clear identification of strengths, misalignments, and vulnerabilities
A written summary outlining findings and strategic considerations
Measured guidance to inform next steps, timing, and priorities
There is no obligation to proceed beyond the review.